INTERVIEWS

Responsible for the communication project and press office, through Villaggio Globale International, for the exhibition. Some data: 30,000 square meters of manifestos and posters, 1,200,000 distributed flyers, 150 Benetton megastores for promotion, 89 Punto Blu Autostrade, 24 newspapers involved in advertising and 16 trucks and lorries that reproduced the image of the exhibition while traveling in Italy and abroad.